Mary-Kate and Ashley Olsen Launch New Styling Website!

This should be interesting...

Mary-Kate and Ashley Olsen have been hiding away from the limelight the past few years but it looks like they are coming back!

The twins have launched a new personal shopper website called StyleMint.com. The pair have joined forces with BeachMint Inc - a company headed by MySpace founder Josh Berman. The stars are set to use the site to combine shopping and social media. And their goal is to offer users a unique experience where they will be given recommendations for purchases based on the answers given by the site's users in style questionnaires.

On top of that Mary-Kate and Ashley will atually be designing the products! They will have a range of items starting from  $29.99 and they will create videos that users can watch on the site with style tips! Ashley told press that this website will give shoppers a completely new experience:

"Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience. BeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it."

Ashley definitely seems to know the business world well! Her sister added that the site will reflect their own fashion sense too:

"BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer. With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers."

Fashion Fix - Who Looks Better?

Here's today's Fashion Fix, and this time we're keeping it in the family!

On the left, we have Mary-Kate Olsen bringing back the '80s in a leather sweatshirt with red jeans and heels. And on the right then, is Ashley Olsen wearing bear sweater with olive khakis and aqua Mary Jane platform heels (very different!).

So which sister made it work for you?

Who looks better?

• Mary-Kate Olsen
• Ashley Olsen

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PS!!

You were all very divided on yesterday's Fashion Fix!

Drew Barrymore got 50% of the votes as did Kim Kardashian. It was hard, they both looked hottt!

Model Gemma Ward Talks About Heath Legder Romance

This seems a little bit inappropriate!

Model Gemma Ward has been talking about her brief fling with late actor Heath Ledger. Gemma was supposedly dating the Dark Knight actor right before he died, and now says their relationship helped her overcome some personal struggles:

"We first met in New York and we were both struggling with things that I won't get into, and we bonded over that. I kind of met him at first and said, 'Listen, my mum's living with me right now and I'm kind of going through a hard time and I'm not interested in having a serious relationship with somebody right now', and he was like, 'You know, um, let's just be there for each other through these hard times we're both going through'. And we developed a relationship and we started seeing each other."

Sounds like she's talking about drug problems there! The model has also said the pair spent Christmas together in 2007 in their home country Australia. Gemma says they liked to be out of the spotlight:

"I'm just so grateful I got to meet him and get as close as I did with him… We were able to not be in any kind of a spotlight and not have to be meeting with people or be hounded by press or anything. We lived in a magical kind of world where we weren't intruded upon."

There's something I just don't trust about her. Two months together doesn't give her the right to give away personal details about him while his family are still grieving...

Apparently Gemma will attend a memorial service for Heath next month in Perth. I don't know how Michelle Williams will feel about that.

Also I really thought that Mary-Kate Olsen was seeing Heath before he passed away??